Small good deeds, or "Oleyna for children. We cook with love"  

Since May 2024, the Oleina brand and the Children of Heroes charity foundation have joined forces to support children who lost one or both parents due to the Russian invasion of Ukraine. Currently, the foundation has more than 12 thousand wards, and their number is constantly increasing. The cooperation has become an important example of the social responsibility of a business that not only provides charitable assistance, but also inspires children and helps them find joy in difficult times through communication at culinary master classes.

"For over 25 years, Oleyna has been inspiring Ukrainians to cook with warmth and care. We understand that by taking care of children, we shape our future. We are glad that we can support children and their families in these difficult times through a program of monthly charitable contributions and culinary master classes," - commented Yevheniya Roik, marketing manager of TM "Oleyna".

According to the results of 2024, within the framework of the project "Oleyna for Children - We Cook with Love", the foundation's charitable assistance of over 3 million UAH was transferred to meet the urgent needs of the foundation's wards: emergency assistance, education, warm clothing and footwear, psychological counseling. In total, hundreds of children received assistance.

 Tetyana Novitska, CEO of the Children of Heroes Foundation, noted:

“Cooperation with the “Oleyna” brand for us has become not just a partnership, but a true manifestation of sincere care and support for children who lost the most precious thing – their parents due to the war. Thanks to the charitable assistance of “Oleyna”, we were able not only to meet the vital needs of our wards, but also to give them a sense of security and attention. Together we are creating miracles for the children of Heroes, helping them feel that they are not alone, and that their future is full of warmth and hope.”

The second area of ​​cooperation between Oleyna and the foundation is culinary master classes. They opened a new world where cooking became a real journey, inspiration, and therapy.

Zakirova Ilona, ​​15 years old, shared:

“I liked Asian cuisine the most. The Thai noodles were incredibly delicious. The master classes taught me how to cook something new and inspired me to experiment at home.”

Ilona's mother, Lyudmila, emphasized how these master classes changed her daughter:

“Ilona has gained inspiration, she has become more confident, she makes contact more easily. She has also learned to use kitchen appliances professionally and choose products.”

The cooperation between the Oleyna brand and the Children of Heroes Foundation continues in 2025. This year, a new partner has appeared in the Oleyna – for Children project. We Cook with Love project. Eugene Chernukha Culinary SchoolThe first two master classes have already taken place in the School.

Details on www.oleina.ua

In December 2024, the Children of Heroes Foundation recognized the brand's contribution to a noble cause: Oleyna received a special award "For consistent monthly support for six months."